mtiks, anti-piracy solution for iPad/iPhone apps goes Public
mtiks is a startup company based in Cambridge, MA focused on providing anti-piracy solution to iOS (iPad/iPhone/iPod) apps.
mtiks launched its initial anti-piracy solution on April 30, 2010
(http://www.pr.com/press-release/235792) for an invite only private beta customers. It was based on research on app piracy, hacker techniques, and app piracy behavior study based on iPhone/iPad apps.
“We monitored for a while and noticed that any new app that gets published in iTunes gets cracked within couple of days and sometimes within hours of approval. There are several illegal websites, hosting providers, torrents through which hackers circulate – app developers chasing those webmasters is going to be time consuming and by the time any action is taken – the app gets circulated somewhere else and so on – it is just a nightmare,” says Siva Subramanian, V.P. Marketing & Sales of mtiks.
mtiks team is an early adopter of iPhone/iPad app technology and has many combined years of experience developing consumer and enterprise apps in different categories and have witnessed sales dropping on the those apps because of piracy.
“Its very common to see developers try couple of anti-piracy techniques and give up when hackers pound them. But we approached the issue in a different way. There are some companies and individuals tried some successful approaches. But it didn’t come out to help the developers. We proved it and entered the market” says Muthu Arumugam, CEO of mtiks.
Many private beta customers signed up with mtiks and continue to protect their apps. The current portfolio includes several Top 100 apps, test water apps by small business and individuals, apps to be launched and business apps.
“We saw that the piracy trends (http://www.pr.com/press-release/249825 on July 19, 2010) vary based on the nature and scope of the app and not neccessarily to discriminate against any region/country. mtiks is built such a way it focus on each app piracy behavior rather than on a consolidated analytics data,” said Siva Subramanian.
“Within days after our piracy trends press release, on July 26, 2010 the U.S. Copyright office ruled that jailbreaking an iPhone will no longer violate federal law. Though jailbreaking not neccessarily means pirating the apps, but in order to pirate an app – jailbreaking is the first step,” Siva Subramanian added.
Just after couple of days U.S Copyright office announcement, BostInnovation released an article about mtiks on July 28, 2010
mtiks went public on Sep 1 2010 with new features, enhancements and pricing. Join the many customers, start protecting your apps from piracy.
To register visit http://mtiks.com/
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iPad Apps
iPad Apps
iPad (Apple’s latest magical device) does not have camera, does not support flash, why external keyboard, no multi-tasking, etc., – if you follow engadget, techcrunch you would know many technologists were not impressed with the product – it could be due to hype, high expectation because of rumors.
Feminists complained about iPad name, few made fun they got iPad mini and showed their iPhone instead in their websites, and experts are still wondering what does it do and why it is required? Lots of speculation on both positive and negative sides.
Time will tell, if Apple was correct or not. Their pricing model is good – starting from $499 and the target for this device is not technical people completely.
Below are just few questions that we would like to raise in positive sense:
a) iPhone/iPod touch are revolutionary products – who will have the most feedback from consumers on what they want next?
b) iPad is not replacing laptop and targets a different sector as Apple stated already. So, In the tablet series (iPad series) – right now which one is best in market – Kindle, xyz or iPad?
c) How much time will it take to bring a camera or make it multi-tasking for the next version of device? compared to someone coming up with something all new?
d) Can Apple sell 10 million iPad devices in next 3 years in US?
What iPad means to developers?
iPad Apps – developers/consumers takes care of innovative stuffs for device and sometimes define the direction of the device and market. Imagine school students carrying just an iPad to school, libraries filled with iPads, Cops with iPads, iPads in kitchen, how much iPad means for people to go green, ..
For us, we (Abhav LLC) love and specialize in developing mobile applications (iPhone, Android, Blackberry, Nokia, Palm pre and more) and cannot wait to bring our apps to iPad and to create innovative products specifically for iPad and we will be getting our iPad the day 1.
If you are going to buy an iPad this March/April or plan to buy one later – share with us why are you buying the tablet for?
